📈 Managed projects of +£9M.
🚀 Leading companies, institutions and brands.
Data-driven decisions that build the future
Data-driven decisions that build the future
Data-driven decisions that build the future
We create market research for companies,
reducing risks, validating strategic decisions,
understanding consumer behaviour
and decision-making before investing, launching or growing.
We create market research for companies,
reducing risks, validating strategic decisions,
understanding consumer behaviour
and decision-making before investing, launching or growing.
We create market research for companies,
reducing risks, validating strategic decisions,
understanding consumer behaviour
and decision-making before investing, launching or growing.
NEEDS
Customised Market Research
for strategic decisions.
We help companies reduce uncertainty before making key decisions, selecting relevant information based on the context, objectives, and real impact of the decision.
Is there sufficient demand for this project?
What is the real cost of producing in Spain?
How does this segment perceive our brand?
Who are the main competitors?
What margin and profitability are realistic?
Which scenario is the most likely?
What is the actual market size?
What volume of demand is achievable?
What does this segment value when making a decision?
Which needs are not being met?
What do we need to take into account legally?
What motivates the change of supplier or brand?
Consumer Analysis
Study of the profile, behaviour, motivations and decision-making processes of the consumer to understand what drives demand.
Consumer Analysis
Study of the profile, behaviour, motivations and decision-making processes of the consumer to understand what drives demand.
Competitor Analysis
Analysis of the competitive environment, positioning of market players, and evaluation of barriers, opportunities, and risks.
Competitor Analysis
Analysis of the competitive environment, positioning of market players, and evaluation of barriers, opportunities, and risks.
Financial Viability
Evaluation of the project's economic viability, estimation of revenues, costs, scenarios and associated financial risks.
Financial Viability
Evaluation of the project's economic viability, estimation of revenues, costs, scenarios and associated financial risks.
Surveys
Measurement of supply and demand. Comprehensive analysis using quantitative and qualitative techniques, tailored to the objectives.
Surveys
Measurement of supply and demand. Comprehensive analysis using quantitative and qualitative techniques, tailored to the objectives.
About Us
We are a Spanish firm specialised in MARKET RESEARCH , oriented towards decision-making.
We are a Spanish firm specialised in MARKET RESEARCH , oriented towards decision-making.
We are a Spanish firm specialised in MARKET RESEARCH , oriented towards decision-making.
We work with companies
who need clarity before
investing, launching, or changing
their strategy.
We provide criteria, rigorous analysis and a clear business
reading of the information.
We provide criteria, rigorous analysis and a clear business reading
of the information.
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Services we offer
We design bespoke studies ad hoc, before investing, launching or deciding.
Methodology: Our process
Aimed at reducing risks
when making decisions.
STEP
1
Scope definition
We define the needs, objectives, and what the study must resolve.
STEP
3
Execution of the study
We develop the study ensuring data quality and reliability.
STEP
2
Methodological proposal
We design the most appropriate approach, scope, and budget.
STEP
4
Study Delivery
We present clear conclusions to facilitate decision-making.
Industries we have worked with
We help companies of all sectors to launch, validate and grow.
Corporate
Startups
Agri-food
Retail & E-commerce
Industrial
Real Estate & Tourism
Education
Tech & SaaS
Food & Beverage
Health & Wellness
Finance & Legal
Energy & Sustainability
HOW WE DIFFER
The two sides of the current market
Today, anyone can access data. The difficult part is knowing what to do with it. That is why important decisions require judgement, not intuition or contextless reports.
Today, anyone can access data. The difficult part is knowing what to do with it. That is why important decisions require judgement, not intuition or contextless reports.
Today, anyone can access data. The difficult part is knowing what to do with it. We believe that important decisions require judgement, not intuition or reports without context. That is why we work with companies that understand that making the right decision is a competitive advantage.
MALICIOUS USE OF AI
TYPE OF STUDY
Executive summary
Studies designed in depth
TYPE OF STUDY
Executive summary
Studies designed in depth
Market definition
Generic
Precise and defined and precise
Market definition
Generic
Precise and defined and precise
Where to look
Obvious sources
Relevant statistical sources
Where to look
Obvious sources
Relevant statistical sources
INTERPRETATION
Results without context
Clear conclusions
INTERPRETATION
Results without context
Clear conclusions
STUDY DESIGN
Standard methodologies
Methodology adapted to the project
STUDY DESIGN
Standard methodologies
Methodology adapted to the project
Sources
Limited
Tenders, reports, contact ...
Sources
Limited
Tenders, reports, contact ...
STUDY DESIGN
Standard methodologies
Methodology adapted to the project
STUDY DESIGN
Standard methodologies
Methodology adapted to the project
ANALYSIS
Descriptive results
Strategic interpretation
ANALYSIS
Descriptive results
Strategic interpretation
Numerical data
Estimates
Verified figures
Numerical data
Estimates
Verified figures
Responsibility
None
Expert judgement
Responsibility
None
Expert judgement
FINAL REPORT
More open questions
Safer decisions
FINAL REPORT
More open questions
Safer decisions
CLIENTS & TESTIMONIALS
Some projects we have worked on recently and what they think of us.
Daniel Zea
Managing Partner, Brilla Entretenimiento
"...The best work ethic, compliance, great customer service, highly recommended!!! ..."
"I thought starting a business would be endless forms, long nights, and stress headaches. Turns out, all I had to do was show up with my ideas and these guys handled the rest. They broke everything down into simple steps, kept me laughing through the process, and had my business up and running faster than I thought possible."
Daniel Zea
Managing Partner, Brilla Entretenimiento
Julián Fernández-Vegue
Paid Media Specialist, Apple Tree
"...A great experience, I have worked alongside them for the development of a new project with a client and the result could not have been more satisfactory. 100% recommended...."
"A great experience, I have worked alongside them for the development of a new project with a client and the result could not have been more satisfactory. 100% recommended."
Julián Fernández-Vegue
Paid Media Specialist, Apple Tree
Marcos Contero Novoa
Digital Executive Associate, KREAB
"...Very satisfied with their services. I recommend them without any doubt. ..."
"I’m a creative, not a paperwork person. They handled the boring legal stuff, sorted out my pricing, and even helped with my brand launch. The best part? They made it all feel exciting instead of overwhelming. It’s like they knew what I needed before I did."
Marcos Contero Novoa
Digital Executive Associate, KREAB
CONTACT
Send your enquiry and our team
will get in touch to advise you.
FREQUENTLY ASKED QUESTIONS
Some questions that arise before starting.
We work with private companies, startups and institutions that need to make strategic decisions with less risk.
RESPONSE
What type of companies do you work with?
QUESTION
When a decision involves investment, strategic change, or significant uncertainty.
RESPONSE
When does it make sense to carry out market research?
QUESTION
It depends on the scope. Normally around 4 weeks.
RESPONSE
How long does a market research study take?
QUESTION
The budget varies depending on the decision, scope and methodology. We design every study to measure.
RESPONSE
How much does a market research study cost?
QUESTION
Yes, as a support for the analysis. The criteria, interpretation and conclusions are always human.
RESPONSE
Do you use AI tools?
QUESTION
Report with clear conclusions, scenarios and recommendations to facilitate decision-making.
RESPONSE
What do you deliver at the end of the study?
QUESTION
Yes. Many studies are used to support internal and external decisions.
RESPONSE
Can we use the study for partners or investors?
QUESTION
We work with private companies, startups and institutions that need to make strategic decisions with less risk.
RESPONSE
What type of companies do you work with?
QUESTION
When a decision involves investment, strategic change, or significant uncertainty.
RESPONSE
When does it make sense to carry out market research?
QUESTION
It depends on the scope. Normally around 4 weeks.
RESPONSE
How long does a market research study take?
QUESTION
The budget varies depending on the decision, scope and methodology. We design every study to measure.
RESPONSE
How much does a market research study cost?
QUESTION
Yes, as a support for the analysis. The criteria, interpretation and conclusions are always human.
RESPONSE
Do you use AI tools?
QUESTION
Report with clear conclusions, scenarios and recommendations to facilitate decision-making.
RESPONSE
What do you deliver at the end of the study?
QUESTION
Yes. Many studies are used to support internal and external decisions.
RESPONSE
Can we use the study for partners or investors?
QUESTION
Reducing risk with data is the first step; the second is acquiring customers. Execute your marketing plan with our specialised advertising agency.
Telephone
Schedule
Monday - Friday: 08:00am - 06:00pm
11:20:05 PM
Reducing risk with data is the first step; the second is acquiring customers. Execute your marketing plan with our specialised advertising agency.
Telephone
Schedule
Monday - Friday: 08:00am - 06:00pm
11:20:05 PM
Reducing risk with data is the first step; the second is acquiring customers. Execute your marketing plan with our specialised advertising agency.
Telephone
Schedule
Monday - Friday: 08:00am - 06:00pm
11:20:05 PM